We have a startup DNA with a corporate mindset, allowing us to innovate quickly and challenge the status quo while upholding the consistent quality and efficiency of an established organization. This unique blend empowers our team to deliver impactful, reliable solutions in a dynamic environment.
Brand evolution
Through each rebranding, we’ve stayed true to our core while continuously embracing innovation
2016
Our journey begins
2017
Rebranding to NAGA
2018
Launching of new projects
2021
Focusing on brand awareness
2023
Brand transformation
2024
The New NAGA
Uniquely positioned on the market
Strategically leading with innovation, growth, expertise, and comprehensive market coverage
Our journey began in 2016, amidst the historic streets of Hamburg, Germany, with the goal to provide global access to financial markets in a decentralized and social way.
2016
2016
Secured our first investment firm license in Cyprus.
2017
2017
SwipeStox expanded its offerings to retail derivatives (CFDs), launching both an Android app and web platform.
Acquired Hanseatic Brokerhouse Securities in Germany.
Successfully completed an IPO on the Frankfurt Stock Exchange.
2018
2018
Rebranded SwipeStox as NAGA Trader.
Launched the first version of the NAGA Digital Wallet.
Sponsored the Formula Renault 2.0 Northern European Cup.
Introduced the first version of our auto-copy trading engine.
Acquired Easyfolio GmbH, a German ETF portfolios and asset management company.
Integrated our digital wallet with NAGA Pay.
2020
2020
Launched NAGA Pay V.2 in partnership with VISA, offering an online bank account linked to a debit card.
2021
2021
Became the official sponsor of Sevilla FC.
Sponsored the European Porsche Supercup, partnering with Lechner Racing and driver Tio Ellinas.
Sold Easyfolio GmbH to Netfonds AG.
2022
2022
Launched NAGA X, a regulated crypto exchange.
Became the shirt sponsor of APOEL FC in Cyprus.
2023
2023
Completed a strategic merger with Keyway Group, operator of CAPEX.com.
2024
2024
Became the official sponsor of Borussia Dortmund in Germany.
Launched the first trading app native to Telegram.
Signed Mike Tyson as Brand Ambassador and launched a new branding campaign.
2025
Vision
Our vision is to simplify money management and investing by creating the ultimate "Everything Money" platform that seamlessly integrates into everyone’s life.
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