Mike Tyson – Brand Ambassador
In November 2024, NAGA announced Mike Tyson as our new brand ambassador and launched a new marketing campaign which featured the boxing legend. ‘Iron Mike’ embodies resilience, determination, and the drive to overcome challenges—qualities that align deeply with our company’s vision and values.
The campaign reached audiences through a 360-degree strategy, including TV and Out-of-Home ads in key regions such as Germany, the UAE, and Latin America.
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